Earlier this evening I went to give my 8-year old Lion-head rabbit, Goldie her dinner. I was ready to add to her bowl the same food I’d bought multiple times previously that she seemed to really enjoy. I had re-purchased because it went down well in the past.
Except now she’s stopped eating it. She’s become disinterested and bored. I’d presumed that she’d want more of the same thing instead of noticing her favouring other things she had been given.
Now you’re probably thinking “what on earth does this have to do with content creation”? Well, let’s imagine the food is your content and the rabbit is your audience.
It’s been working fairly well, a good amount of comments and clicks per posts. But recently, it’s plateaued, despite you keeping up to date with algorithms.
What could that be telling you?
Just like my rabbit, your audience had been enjoying something. Then you exhausted it – you kept doing the same thing over and over, not realising that they became disengaged a while back. You weren’t paying attention.
One of the most important things we can do as content creators is listen and observe. There are always signs – just like I mentioned in the post, “What do you get asked about most”? We have SO many opportunities to take advantage of, all right there in front of us.
All we have to do is come back to being in the moment, focus, reflect and analyse. I do a lot of this with clients – encouraging them to identify what isworking well, what was working well and what hasn’t worked well at all.
We may think we know what they want but they are TELLING us, we’re just not opening our ears, minds and hearts to it.
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