Digital Marketing Management, Consultancy and Freelance Community Management

Hi, I'm Rebecca Viner

I'm the Founder and Director of Sparked Passion. My company provides Content Marketing and Community Management support for businesses globally, most commonly working remotely from the Midlands, UK.

I couldn't have grown my business without doing intentional content marketing and community management tasks which allowed me to encourage engagement, build brand awareness, create core content and strategically position my online presence. 

That's exactly why I developed Sparked Passion - to help businesses like yours to find clarity and confidence with all things content and community.

My Experience

  • I've helped entrepreneurs, start-ups, SMEs, agencies, corporate and consumer brands to plan, launch, implement, nurture, optimise and up-level their online presence - seeing fantastic results across the board.
  • I've supported brands to go from 0-11k Facebook page likes with organic and paid media (in less than 6 months), made social media the #1 acquisition channel for e-commerce websites (from no social presence), stream global launch events, work on campaigns with influencers, increase sales, run partnership contests, streamline market communications, escalate matters and manage accounts.
  • I've worked with clients from a variety of industries including fashion and beauty, weddings and events, photography, home decor, food and drink, brand and web design, digital marketing and advertising, life and business coaching, education, music, health and fitness, motorsportstravel, finance, lifestyle and most recently, pharmaceuticals

My Qualifications

  • Diploma in Social Media Marketing

  • Diploma in Digital Marketing

  • Diploma in Marketing Your Business

  • Diploma in Web Design

  • Diploma in Graphic Design

  • Diploma in Adobe Photoshop

  • Diploma in Microsoft Excel


My Background

2008 - I started blogging about live music events due to a keen interest in concert photography, having seen 500+ artists (from One Direction, Michael Bublé and Justin Bieber to Bring Me The Horizon, A Day To Remember and Enter Shikari). After an operation which meant I had to learn to walk again, I unfortunately couldn't continue to create new content for this which led me to work on my next passion project.

2009 - I started a new blog about beauty - a second love of mine and an increasingly popular niche. Through a strong SEO and social media strategy, I consistently hit 6-figure traffic stats each month. I monetised this blog through affiliate income & sponsored posts, and worked with PR agencies/brands across the globe on content creation and influencer marketing campaigns. I loved this and the opportunities that came from hard work, but it was became clear that I was destined for another new challenge after five years.

2014 - I rebranded to a content marketing blog due to the vast number of people seeking my guidance. Within one year I left my job as a Special Needs Teaching Assistant to blog and coach other bloggers full time. I created various digital products (e-books, online courses and workshops), and saw my blog posts each shared over 10,000 times on social media. After taking a few months off at the end of 2015 to focus on my health, I made a key decision to delete my online presence in attempt to start afresh with less pressure and consumption in my daily life. 

2016 - I reevaluated my goals and realised my big vision which led me to pursue the role of Content Marketer and Community Manager. This gave me the opportunity to work on both strategy and implementation, enabling me to put my love of consultancy, optimisation and nurturing online into practise each and every day. I've since worked with hugely inspiring companies and entrepreneurs globally.

2017 - An incredible year! The Sparked Passion team grew to bring in new highly-skilled contractors so we could support more amazing businesses. 


My Mission

I believe that too many brands are stuck when it comes to content marketing and community management. (Or that they're missing a huge chance to grow because they haven't invested in either properly... yet).

They have good intentions but not knowing what to publish, what platforms they should be on, how each algorithm works, how to keep their audience engaged in conversation and questioning whether they should be outsourcing/hiring (rather than just doing it) is holding them back.

From out of date strategies to total lack of direction/time, I see opportunities every day to strengthen reputations, increase visibility, boost sales, book clients, build a base of brand advocates and truly make a difference through discussion rather than adding to the noise.

Consistency, visibility and engagement are the keys to a successful business and that is what Sparked Passion is here to support you with.

My mission is to help you to stay on top of content marketing and community management, and make the ever-changing digital space work for you. I'm committed to getting you in front of the perfect people, creating engaging content and understanding how to navigate online marketing in a profitable, purposeful and powerful way

So whether it's you or your boss who wants to achieve this, let's chat about how we can make sure your brand is reaching its' objectives, breaking plateaus and transforming your online presence.


My Values

  • I take a personable and adaptable approach to working with clients.
  • I am committed to staying on top of new trends, tools, policies and features in community management and content marketing
  • I focus on collaboration, healthy competition, and social listening
  • I am upfront about expectations from both sides, honest, reliable, caring, trustworthy and flexible within the boundaries we've agreed.
  • I like to keep things human, light-hearted, fun, creative and meaningful - just like my clients do.
  • I believe in dedication to every project, no matter how big or small, short or long.
  • I truly want to make a difference to those that hire me and their customers, clients and community too.
  • I put my values at the heart of everything I do.



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